Which do you choose?
Disruption Vs. Creation
Competition Vs. Collaboration
Paranoia Vs Optimism
Zero-Sum Game Vs Abundance
Disruption era in mass media
Lately the popular term “Disruption” in the mass media, seminars and discussions in social media. No less than Professor of Faculty of Economic University of Indonesia, Prof. Rhenald Kasali wrote a special book on this era of disruption, and described it as a frightening era for established companies. The title of his book was frightening: “Disruption: Facing Invisible Enemies in Uber Perdaban”. But is the era of disruption so frightening, filled with bloody zero-sum games, where the protagonists are usually the startups backed up by elephant investors to “kill” the already established dinosaurs? Should the era of disruption be used as a material to scare and inflict paranoid, as if the world is entering an era of intense competition all-out? I disagree.
Disruption is a term popularized by Clayton Christensen as a continuation of the tradition of thinking “must compete, to win (for you to win, you’ve got to make some body lose)” ala Michael Porter. Deadly duo professor of celebrity Harvard Business School has dominated the business world in the last 22-37 years. If there are two theories most remembered by MBA graduates, usually two of these theories: Disruptive Innovation (Christensen) and Competitive Strategy (Porter). He both has been very meritorious to participate make the business world from the early 1980s (porter) and the late 90s (Christensen) in the aura of fierce competition between companies in the battle of life and death. But still will this be like the business world 10-30 years to come? I think it is not necessary, if we want to.
It was W Chan Kim and Renée Mauborgne, the first two professors of INSEAD in 2005, exactly 10 years after the term “Disruption” popularized Christensen, shouting that we do not need to “compete” for success, that we do not have to “beat” to win in business. And 12 years later, in his recently published book, “Blue Ocean Shift”, Professor INSEAD’s Professor reiterates, “no need to disrupt anyone to succeed”. Viagra does not do “disruption” to any company to become one of the most successful drugs. Microfinance ala Muhammad Yunus does not bother or compete with any Bank to benefit hundreds of millions of poor people. If possible give an example of a local case: SEFT (Spiritual Emotional Freedom Technique), the training I introduced 11 years ago, does not compete or interfere with the existence of other pre-existing training.