Building and Choosing Communities Based on “Science”

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The second edition of reading Sean Young PhD’s book on how to change our habits and others is with COMMUNITIES . Discussed earlier in the first edition of changing habits, the way is with  STUDY , I discuss about making stages along with his research . Not much different this time I will also describe some research findings about this community.

Why community?

A tragedy occurred in 1978 in Jonestown Guyana. Jonestown is a new city where a particular sect or school fled. They built the new city with all the systems adapted to the rules of their sect. In November 1978, the head of this sect asked his members to commit suicide by drinking a poison. As a result, 909 people died including children. Not much different, a few years ago there was news about the NII who brainwash the pemuda-pemuda Indonesia. Not only change the habit, the community is even able to change our thinking and our way of thinking. For Muslims, choosing friends is important. Prophet Muhammad’s Muslims motivate us to choose good friendsbecause our friend  will reflect who we are . How can we enter the group and obey what is in the group?

Community Characteristics

In his book, Sean Young writes six characteristics for a community to be influential.

First, Need Trust . Inter members must trust each other. This mutual trust is formed when members exchange ideas, share their experiences or problems or other small things like what they do today. As the members trust each other, they will be more open-minded, easier to learn and easier to change or change.

Secondly, Need Match . Match is not limited to place but rather to match principle.

Third, it needs to be profitable . The advantages here are not material-oriented, but also non-material benefits such as the conditions in which they feel proud of their skills or self. In the group they do not feel as isolated.

Fourth, Social Magnet Needs . A social magnet is a state where members can support each other. When one member feels tired or wants to quit, the other members will give encouragement or help so that members who almost give up are motivated. Inter members are like magnets that if one is going out will the other give a pull.

Fifth, Need to Be Appreciated . Everyone wants to appreciate even without knowing as in the previous language about the need for stages and dopamine hormones. We will go into more detail later. Insha Allah.

Sixth, Need to Feel Valuable . The point is they not only feel encouraged or proud of their own skills but they need to feel that they have control over themselves. They feel that they are the ones who determine everything about themselves.

Need Role Model

Once we know the six characteristics in a community, then I proceed with how to build it. Sean Young, builds a community of people who are prone to HIV from men related to Latin American men. To build an HIV community alone there are some obstacles at least how to recruit members because most of them are more secretive about their condition let alone men deal with men among Latin Americans famous for their masculinity. This research begins by recruiting what is called a “role model”.

Usually, when the new join, new members will be silent and look around the conditions around them, then the role model is what gives example and enliven the group first. If in a group there are five members, then all must be active and become role models for other members. If the group has many members then the role model must be at least 15 percent of the number of members. This model’s Role will create a Social Magnet. Role model that will be the driving machine when the new group was first established. After new members become accustomed and comfortable with the group, they will become role models without them knowing it. And so on until later the group will run automatically.

The community is scientifically capable of changing habits. photo: SeunOgunmola

The first stage of building a community

After understanding some of the above criteria and how science about the community, the first stage is no less important to build a community is we must know what kind of community to build. If you want to build a community to help mothers eliminate their daily stress, we need to define what causes them stress? Is it because of work? Single parent? What do they often complain about? Should we know what they need? What do they think and want? How do they socialize and how do they calm down? We must know and recognize the characteristics of our target. Once we get to know them, we just go to the next stage, choose the role model.

How to choose role model?

After knowing our target, we can choose about what kind of person they think is ideal. In the above case suppose a successful housewife in a career either career work or career activities outside the home and also successful in marriage. They are what we recruit to be role models. In his book, Sean Young writes that there are 4 criteria that can be used as role models.

First Type Expert . They can be like lecturers, doctors, lawyers or researchers.

Second Type of Celebrity . They do not have to be top artists like Oki Setiana Dewi. But it could also be the programs or the youtubers.

Third Type Message Introduction . They are busy people, have lots of friends, are relaxed and accepted by all factions. They can spread our group to others. They are not usually associated with a particular group in depth.

Four Role Model Independent Model . In case we do not have or find the person mentioned above, then we can make a small group, let’s say the new housewives group then we find which of them are the most enthusiastic, the most easy to socialize and the most excited with the community that we form. They will be happy to do what we want.

Next give a role model guide that aims to facilitate them into role models. It makes them feel valuable and gives clues to how they play. For celebrities or experts who do not have the time, we can ask them to send tweets or sharing about the community once a week. For independent model role models we can ask them to send tweets or sharing several times a week and give them the smallest reward or appreciation even if it’s just a thank you. After the inter-role models discuss and share each other, meaning the environment or where we are ready to receive new members.

How is the community in the business world?

In the business world, as we know, the community has a significant role. Some cases are how Femina magazines remain successful despite being bombarded by online media . Another interesting case is from Matei Zaharia , an internship engineer from google who works in big data analysis using Hadoop Map Reduce method. Once out of google, Matei founded Spark, one method of settlement big data. The problem is, nobody knows who it is Matei or Spark.

After reflection, Matei discovers the first two problems, though Spark is better than Hadoop, no one will know the strength before they try. Secondly, he knows that stereotype engineers are not able to socialize but not because they can not socialize. It’s just that they have “criteria” and “unique” characters in socializing. Matei knows that engineers also need community then he started building a community that helps people how to use Spark. He invited engineers in meetings, graduate students. Matei builds a community that has a social magnet by making inter-members connected to each other engineer. People started talking about Spark and Spark users quickly became pioneers.

Business community in online media

Another case is between FB Sam Adams and Dos Equis fanpage accounts . Samuel Adams has a number of like about 1 million fewer than Dos Equis which reached 4 million. If seen then, the ads on Sam Adams fanpage are regular and boring advertisements about beer. In contrast to Dos Equis with its ispirative ads. This factor may be the reason why Dos Equis has more like. With its marketing strategy, Dos Equis became a byword in social media. However, the two products turned out to have a unique community respectively. Although the social media community of Dos Equis is bigger but Sam Adams community is stronger.

The comments on Sam Adams contained about how beer tastes, the experience of drinking beer and something related to Sam Adams or beer. But in Dos Equis they commented on the advertisements being presented. The Sam Adams community exists because they love beer while the Dos Equis community is there because they are interested in the ads. When Sam Adams’s fans commented to each other, they felt each other’s fit.

What Community?

After reading the above description, then, what community do you want to enter or wake up to change yourself or others?
Wait for the third edition inshaAllah next week.


  1. Charles Duhigg . 2014.  The Power of Habit
  2. Sean Young 2017. Stick with it
  3. Young, et al, 2015, The Lancet HIV 2 (1), e27-232
  4. Young, et al, 2014,  American Journal of Public Health  104 (9), 1707-1712

Abdul Halim
Doctoral Student at University of Tsukuba. Lecturer at Bandung Institute of Technology Science
Founder Warung Sains Technology.

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This is Scientific Reason Why You Fails Your Annual Resolution

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In 2010 especially during the new year, inA�my facebookA�timelineA�many people have installed the resolution early in the year.A�I think this kind of thing is just around my friendship, it turns out after reading the book by Young, I became aware that it seems in the United States also apply the same.A�People make resolutions at the beginning of the year.

Also read:A�A�How LIPI Greet 2018 and Science Suggestions for Your Resolutions in 2018

Tragically 80 percent of them surrendered in January.A�One of my friends also told how he had been lazy to make resolutions because of the achievement is not optimal.A�We also often have targets A, B, C and D but many are not achieved.A�Some people or motivators may advise that we are less enthusiastic or lacking in intentions.A�However, the research results prove that not because we lack intentions or lack of knowledge, but we alone do not know how theA�science of the process of changeA�.

Since a few months ago, I read books about customs or in English isA�HABIT.A�Two of the book isA�The Power of HabitA�bouquetA�Charles DuhiggA�andA�Stick with itA�a bouquet ofA�Sean YoungA�.A�Charles Duhigg is a graduate of Yale and Harvard, one of the top campuses in America and even the world.A�While Sean Young is a lecturer at UCLA graduates of UCLA and Stanford.A�At Yale, Duhigg studied history and at Harvard studied business.A�Young at UCLA studied music and at Stanford studied psychology.A�Both of these books in my opinion are very useful because not only open the insight that the thing that has beenA�considered the science approximatelyA�it has a very basic foundation.

Resolution of the beginning of the year.A�Source:

Because I feel that what I have read is very useful, I try to share with all my friends warstek about the contents of the 2 books I read (A�The Power of HabitA�A�andA�Stick with itA�).A�I will try to write it down once a week.A�Please pray for it to be istiqomah to continue writing.A�If it turns out my writing has not been out for a week, please jewer me with a comment or mention me in social media account so I can remain istiqomah.

Also read:A�How does the sex of living things occur?

Why do not I just photograph the contents of his book and I share it for all to read.A�The first reason is copyright.A�I do not want to infringe copyright.A�I feel that our knowledge of blessing and useful then how to get it must be kosher.A�Secondly, if I give it directly, it is less likely to be read, let alone the book is in English.

Okay, so many preliminaries.

The process of habit formation

First I start with the process of habit formation.A�Our Brain Alhamdulillah is given by God the ability to make efficient by habit.A�With the habit, we do not need to bother thinking about many things.A�Suppose when driving a car, we do not need to think much, our actions as automatic.A�What exactly is the habit or habit?A�Many studies have shown that habits can be formed by three phases.A�The first phase is the lighter, the second phase is the action and the third phase is a gift.A�A smoker for example.A�Usually they will smoke when finished eating or because there are friends or guests.A�Finished eating or the presence of this friend is a lighter.

Read also:A�“Batman” is able to make children more diligent.A�How to?

The presence of a lighter makes the brain summon a program that has been written to do something that is taking cigarettes, lighting matches and smoking.A�Caffeine or the craving that comes from smoking causes the brain to secrete dopamine.A�Hormones that play a role in pleasure.A�There is also one of us who unconsciously point the cursor to the chrome logo to open the internet when turning on the laptop.A�Turning on the laptop is the lighter suspect to move the cursor to the chrome is an action then the pleasure of surfing in cyberspace will invite dopamine.

What to do with the failure of the annual resolution?

During self-development training, we are taught to make big targets to achieve and then create stages to achieve those targets.A�Keep each measured target.A�The problem is, many do not know how big the stages to be made?A�Many can not distinguish between Dream, Goal and Step.A�Dream is something long term and we have never achieved it.A�Goal is a medium-term thing and we’ve got it.A�Step is something short-term to achieve the goal.A�No matter how small something is as long as you have never achieved it then it includes dreams.

A programmer may want the app to be downloaded by a thousand users.A�So it was the dream he dreamed of this year.A�Other programmers have dream for the application to be downloaded by a million users.A�Because he has his app experience downloaded by two thousand users, then when he makes the stage to achieve the target of a thousand users, then this stage includes a goal for him.A�Unlike previous programmers who did not have previous experience.

How does science answer that?

When we reach or get the goal then dopamine will appear in our brain.A�Unfortunately, it turns out our brains can not wait for dopamine.A�Goal that can not be achieved within a week may make our mind tired of waiting and make the range to surrender unconsciously.A�Research proves that if we focus on the dream compared to the goal then the possibility to surrender will be greater.A�Our brains are relative and subjective.A�Researchers conducted a survey to two groups to guess how many people in Chicago.A�The first group is told to guess whether it is bigger or less than 200 thousand and the second group is asked to guess whether it is bigger or less than one and a half million.A�Apparently, the answers from the group differ depending on how to ask.A�The first group involuntarily has made 200 thousand as a measure.A�The second group also became one-half as well as their benchmark in guessing the population of Chicago.

Read also:A�New technology of perfume, the more sweaty the more fragrant

Our mind is so when responding to something whether to issue dopamine or not.A�Someone promised money 10 thousand rupiah was getting 20 thousand will be more happy than those promised 100 thousand rupiah turned out to get 50 thousand.A�Something that matches or is greater than expectations will get dopamine while the less is not.A�Goal planned for a week but a week will not get dopamine.A�Goal is achieved but because thinking dreams continue to risk not to get dopamine because what is obtained does not match the desire.

How about in business?

Applications that are too many modes and stuffing that needs to be answered also tend to decrease interest because we want the goals to be achieved immediately and get a dopamine gift.A�Products that make too long the release of dopamine tend to be abandoned.A�I give example of one brand of toothpaste.A�In America, initially toothpaste does not contain fresh mint flavor.A�This makes people lazy to use toothpaste.A�Then a company makes toothpaste with mint flavor.A�This toothpaste product makes product sales a huge success.A�Why exactly?

Read also:A�The results show that the problem of life makes us stronger

a toothpaste containing mint will excite with fresh and clean sensations so that people will fall in love with dopamine and soon the habit will form.A�Toothpaste without mint, makes people feel waiting to get healthy and clean teeth.A�Another example is the room deodorizer product.A�When sold to remove clothes odor, the product is not sold.A�But when sold as perfume after cleaning the house, the product perfume this room became a hard sell when at that time this product only as a supporter when cleaning it.A�This is because, after cleaning, people get more happy feelings with fragrances so they will feel something is missing when not using the product.

So, the way that we can continue istiqomah towards our target until our dream is achieved is make the goals as selogis possible and as surely as possible we will be able to achieve it.A�That’s roughly what I can share this week.A�Next week inshaAllah will start with the science of the community how he formed our habits.


  1. Charles DuhiggA�.A�2014.A�A�The Power of Habit
  2. Sean YoungA�.A�2017.A�Stick with itA�

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Lean into the wall Collapsed: the reality of Governance of forests of Riau

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Ko ateh no bepucuk (upward is not berpucuk) Ko under no beurek (down no veined/root)-Tongah tongah dilaik beetle (Middle dikorek beetle) Ko lauik tak dapek drink (sea nobody can drink) Ko dapek not eat daek (inland could not eat) foul (Betolu rotten spawn) Boanak dead (dead child) (Petatah petitih tribe of Sakai, Bengkalis Regency, Riau Province)

Piece of petatah petitih from the tribe of Sakai above gives a very deep meaning of the definition of environment. In the tradition of the Sakai community (County Bengkalis, Riau), the forest is so self. Sell forest land is customary or embarrassing behavior and condemned by the customs. If there are older nephew sells customary land, then the pledge is going to happen to her.

The oath is certainly a stark contrast when compared with current forest conditions. Environmental degradation increasingly massive and already "bersebab result" against the sustainability of the livelihood of the public. The wisdom that is formed as a delegation of intensive interaction with the community environment increasingly eroded due to negative influences, either from outside or from within. Conditions that plagued the tribe of Sakai equal to that experienced by various other tribes in Indonesia which has a connection with the environment, they lose the core life and marwah, i.e. "the jungle".  It used to be the forest for hunting in the true sense, but now the forest made a "hunting" all things for the sake of the interests of a handful of people.

In an interview in one of the national private television station, one of the officials of the corruption eradication Commission (KPK) stated that the polemic spatial and forestry that occurred in the province of Riau in Indonesia is a reflection of the overall . If the ibaratkan in the realm of research methodology, Riau Province is the main sample is able to delegate the entire population in Indonesia. Sad indeed, but it's been so many tears being shed, has poured so many resources, people resigned at the end of anger.

According to the network of Forest Rescue Riau (JIKALAHARI) [1], the process of deforestation and degradation of natural forests in Riau Province takes place very quickly. A period of 24 years (1982-2005), Riau Province already lost natural forest cover an area of 3.7 million hectares, with an average rate of loss of as much as 160 thousand hectares/year. Even the research results from the Aid Environment predict forest in Riau will be exhausted by the year 2032 [2]. The losses reversed those figures are certainly enormous, more so if it is associated with the disconnection of the various interactions in forest ecosystems.

So why is this happening? Where is our role? In the present context, the degradation that occurs no longer viewed the site, protected areas of the country did not escape from "looting". The author would like to initiate this answer by quoting the opinion of Kartodihardjo (2010) stating that the root causes of the problem of the destruction of forests in Indonesia is the uncertainty of the status of the forest area and forest managers in the weak level of tread/field [3].

The diversity of species in the forest turned out to be directly proportional to the diversity in management. The natural dimension of human dimension, with intertwined into complexity and dynamics management triggers. The uncertainty of the status of not referring to the status of district administration, but rather to the not yet optimal efforts "discernment" to the status itself.

Common, we tend to make an effort "comparable treatment", "prevention". Efforts "discernment" is thus done after the onset of degradation and inflicting casualties. As a result is too many resources that we have to spend effort "treatment".

Weak governance can be seen from the dynamics of actors involved, the dynamics of the individual bringing the consequences to the dynamics of the institution. In the context of forest governance, let us return musing on what was said by Peluso (2006) [4], "the ways and the reasons of occurrence of forest degradation, deforestation, depletion and gradually depend on how various interests which are not in line negotiated and disclosed. Form of disclosure claim for forests is dependent on a variety of political constraints and sosiokultural. Thus, the process requires analysis not only politik-ekonomi in the context of international relations, national, regional and local but also from the perspective of the co-star that is below or above ".

When we talk about the authority of the central policy areas, we cannot be detached from the autonomous regional hegemony or decentralization. The main reason behind the decentralization if seen from the aspect of governance is the existence of good intentions to carry out governmental fields closer to society, in everything. But in fact, decentralization has provided the realized space negotiations, some experts even termed the formation of "little Kings" in the area. In the context of Riau Province, there have been many officials of this area are languishing in bars because of the "forest".

Then, in the case of individuals the acting, whether all of them minded individuals "little Kings" like their friends who have been there in the bars? Not necessarily also, surely there is still capable of running the mandate with the sincere and single-minded solely in the interest of the people.

The author's experience interacting with various related parties of forestry in the province of Riau indicates that their mandate be minorities, thus hard pressed, and almost eroded. This is the province where the cheerleaders are more appreciated than the bertungkus lumus, when sincerity and purity of intention were interfered a conflict of interest for the sake of personal enjoyment.

They are desperate and almost lose sometimes surrendered against existing conditions, in accordance with the term bureaucrat trapped (trapped in the administrators) who presented by Fox and Staw in Kartodihardjo (2010), i.e. those who agree with improvements to the policy but join the hinder policy changes when facing the negative consequences for themselves, they seem to have no other choice, except to run his costume budget without regard to maximise effectiveness its benefits, because it is more "profitable" for him. Due to the terms of this policy, forestry in General contains the administrative bureaucracy and procedures rather than solutions to real problems in the field.

In the context of the relationship of regional centres, communication is not effective to cause the fact of "humanitarian" officials sets into each of the resulting policy. Feeling underappreciated, unbalanced his rights and obligations, and other fears have become a very strong external boosters.

Tepatlah used the parable of the writer, which is "leaning against the wall collapsed", where when the parties are expected to make changes for the good of doing precisely the opposite, even worsening.

What kind of solutions for the improvement of forest governance in future? Let's go back contemplating the task and function of each of us, in accordance with the mandate and recesses, both as workers in institutions, human consciousness as a whole. Various regulation already conceived with good intentions, the community as the main actors have started to have a place in it. Live how we are able to maintain purity and sincere intentions to do their best for the sake of sustainability of our forests. If consciousness is already embedded permanently in the US, of course we do not need to implement the suggestions of KH. Mustofa Bisri (Gus Mus) that in one of his lecture ever delivered that, "if Indonesia wants to change, each of the head must be removed, and replaced with a new head." Let's do it for a better Indonesia. Salam lestari.

Read also Acted Against the destruction of the forest: notes for Young Intellectuals  


[1] the rescue network of the forest. 2016. 14 years Against the monopoly of the ruler of the forest and land: records of Black Forest Governance and land in Riau since 2002 up to 2016. Pekanbaru.


[3] Kartodihardjo, h. 2010. Reserved Tenurial, KPH and "The Trapped Administrators." News Tenure.

[4] Peluso, Nancy Lee. 2006. The forest is rich People Destitute: Mastery Resources and resistance in Java. Insist Press. Yogyakarta.

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